Side projects
Tour de Growth
A quick mirror to see where your growth strategy really stands — explained in plain words, not jargon.
Try the tool →The problem
A lot of people running a product know they're supposed to "do growth", without quite being able to say where they actually stand. Is the real gap acquisition, or is it retention? Does what we call "growth" here look anything like what other companies do, or have we just been making up our own definition as we go?
Tour de Growth starts from that simple question: fifteen questions, in plain words instead of jargon, to see where a growth strategy already holds up and where it doesn't yet.
What it is
Fifteen questions, spread across five classic areas of growth:
- How people find you.
- How they get what you actually offer.
- Whether they come back.
- Whether they recommend you.
- How you make money.
Three minutes, a score per area, and above all an explanation of what it actually means — not just a number thrown at you. A deeper mode then lets you add context and get more concrete directions to explore.
An example better shown than explained: the growth loop
Most products think about growth as a funnel: run some ads, people show up, some of them stick around, end of story. A growth loop works differently — using the product itself creates new users, without needing fresh money or effort every round.
A concrete example beats a definition: on Tour de Growth, everyone who shares their score potentially brings in new people, who take the test themselves, who share it again. If that mechanism actually works, it's measurable — that's what a viral coefficient is: the average number of new visits each share brings in. Below 1, the loop runs out of steam on its own; above 1, it feeds itself. That's exactly the kind of thing Tour de Growth is trying to help you spot in your own product too.
Product process
Most of it has been built with Claude Code and Claude Design's help — for the product framing, the mockups, and the engineering. It felt like the most honest way to test, in practice and not just on a CV, whether I can actually structure a growth problem end to end: ask the right question, decide what matters, and stay honest about what a quick score can and can't tell you.
Usage numbers
Still early days since launch — the first usage numbers (visits, share rate, viral coefficient) will be added here once there's enough data for them to be meaningful.